Sky launches free YouTube channel as part of entertainment push

BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company's biggest ever push for its entertainment programming.

Moone Boy: Sky show stars Chris O’Dowd
Moone Boy: Sky show stars Chris O’Dowd

When it launches on Saturday 1 February, the Sky First Episodes channel will host episodes from ‘Moone Boy’ starring Chris O’Dowd, ‘The Tunnel’ (the adapted version of ‘The Bridge’) and ‘Moonfleet’ starring Ray Winstone.

Sky claims the campaign is the biggest it has ever launched in support of its entertainment channels, which include Sky1, Sky Atlantic, Sky Arts and Sky Living.

The multimillion-pound ad campaign, created by Inferno & DraftFCB with media planning and buying by MediaCom, will feature clips from Sky shows. Print, online, outdoor, cinema and digital media will support the core TV activity.

Naomi Gibney, the director of entertainment, marketing and digital at Sky, said: "We’re passionate about delivering truly great TV and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves.

"The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows."

This story first appeared on campaignlive.co.uk

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published