Brits abroad and embarrassing tan lines the focus of Virgin Holidays 'tanuary' sale

The Brits' uncanny ability to get dangerously sunburned on holiday is highlighted with a series of press executions showing embarrassing tan lines caused by snorkelling, getting hitched in Vegas and going on safari in Africa.

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Virgin Holidays’ campaign for its #tanuary sale also hopes to raise aware of the company's Tanaware safer tanning drive it runs in partnership with SKCIN.  

Brand: Virgin Holidays

Client: Andrew Shelton, media marketing manager at Virgin Holidays

Agency: M&C Saatchi

Creatives: Andrew Long & James Millers

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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