Brits abroad and embarrassing tan lines the focus of Virgin Holidays 'tanuary' sale

The Brits' uncanny ability to get dangerously sunburned on holiday is highlighted with a series of press executions showing embarrassing tan lines caused by snorkelling, getting hitched in Vegas and going on safari in Africa.

of

Virgin Holidays’ campaign for its #tanuary sale also hopes to raise aware of the company's Tanaware safer tanning drive it runs in partnership with SKCIN.  

Brand: Virgin Holidays

Client: Andrew Shelton, media marketing manager at Virgin Holidays

Agency: M&C Saatchi

Creatives: Andrew Long & James Millers

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published