Michael Bolton makes Starburst juicy by serenading the trees

Ever wondered how they make Starburst so juicy? And did you ever think it might involve crooner Michael Bolton serenading trees in an orchard to create the juiciest flavours?

The surreal 20-second TV ad forms part of parent company Wrigley’s multi-million pound plan to reinvigorate the Starburst brand, including a new packaging design.

Company: Wrigley

Brand: Starburst

Client: Matt Austin, Wrigley confections business unit director

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published