Michael Bolton makes Starburst juicy by serenading the trees

Ever wondered how they make Starburst so juicy? And did you ever think it might involve crooner Michael Bolton serenading trees in an orchard to create the juiciest flavours?

The surreal 20-second TV ad forms part of parent company Wrigley’s multi-million pound plan to reinvigorate the Starburst brand, including a new packaging design.

Company: Wrigley

Brand: Starburst

Client: Matt Austin, Wrigley confections business unit director

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published