Get ready, says O2, Lady Gaga's on her way

Lady Gaga always likes to make an entrance, and this ad promoting her tour London's The O2 venue is no exception.

An empty warehouse filled with silver pods waits, silently, before a huge silver orb collapses to reveal Lady Gaga crouched low, ready to pounce. The ad promotes for her ARTPOP Ball world tour.

Brand: O2

Agency: VCCP

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

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1 Brands that forge an emotional tie are best protected from copycats

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