Get ready, says O2, Lady Gaga's on her way

Lady Gaga always likes to make an entrance, and this ad promoting her tour London's The O2 venue is no exception.

Get ready, says O2, Lady Gaga's on her way

An empty warehouse filled with silver pods waits, silently, before a huge silver orb collapses to reveal Lady Gaga crouched low, ready to pounce. The ad promotes for her ARTPOP Ball world tour.

Brand: O2

Agency: VCCP

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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