Get ready, says O2, Lady Gaga's on her way

Lady Gaga always likes to make an entrance, and this ad promoting her tour London's The O2 venue is no exception.

An empty warehouse filled with silver pods waits, silently, before a huge silver orb collapses to reveal Lady Gaga crouched low, ready to pounce. The ad promotes for her ARTPOP Ball world tour.

Brand: O2

Agency: VCCP

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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