Jeremy Lee salutes the BBC’s World War One promo: "The agency has marked the poignancy and avoided the mawkishness of the centenary of the start of the war to create something quite moving." The work was created by Tom Woodington and Robin Temple, and directed by Steve Reeves through Red Bee Media.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.