Pick of the week: BBC, Karmarama

Jeremy Lee salutes the BBC’s World War One promo: "The agency has marked the poignancy and avoided the mawkishness of the centenary of the start of the war to create something quite moving." The work was created by Tom Woodington and Robin Temple, and directed by Steve Reeves through Red Bee Media.

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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

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