Pick of the week: BBC, Karmarama

Jeremy Lee salutes the BBC’s World War One promo: "The agency has marked the poignancy and avoided the mawkishness of the centenary of the start of the war to create something quite moving." The work was created by Tom Woodington and Robin Temple, and directed by Steve Reeves through Red Bee Media.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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