Facebook revenues leap 63% in Q4 driven by solid mobile ad business

Facebook has beaten analysts' expectations by reporting a 63% surge in revenues for the fourth quarter, driven by a solid mobile advertising business.

Facebook: mobile ad business drives revenue leap
Facebook: mobile ad business drives revenue leap

Facebook, which turns 10 next week, has posted record revenues of $2.59bn for the three months to 31 December, with a 76% increase in advertising on the same period last year.

The social network said mobile advertising revenue accounted for 53% of ad revenue for the quarter, up 23% year on year.

Facebook's shares rose more than 7% in after-hours trading, a marked difference on Yahoo, whose results disappointed investors this week.

Full year revenues jumped 55% to $7.87bn and founder Mark Zuckerberg claimed the results were "a great end to the year for Facebook".

He said: "We're looking forward to our next decade and helping to connect the rest of the world."

Facebook said it now has 1.23 billion monthly active users, an increase of 16% year on year. The increase of monthly active users for the quarter was only 3.4% however, which could signal a slowing of growth for the company's user base.

The company accounted for a 5.7% share in all global digital ad revenues last year, and increase from 4.11% in 2012, according to eMarketer, while accounting for 18.44% share of worldwide mobile ad spending in 2013, up from 5.35% in the previous year.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published