Hottest virals Super Bowl special: H&M has Becks in his pants, plus Toyota and VW

The latest viral ads by H&M, Toyota and Volkswagen

David Beckham for H&M - #Covered or #Uncovered?

Becks gets stripped down to his undies yet again in one version of this Super Bowl ad. However, an alternative version shows off even more of Golden Balls when his pants are accidently pulled off during a freak zip-wire accident (unfortunately his modesty is spared). Fans get to vote on whether they want the covered or uncovered version of the ad to air during Super Bowl.

Big Game Ad Starring Terry Crews and the Muppets | 2014 Toyota Highlander

The Muppets and former NFL player Terry Crews star in this ad designed to show of the Toyota Highlander’s roominess.

2014 Volkswagen Game Day Commercial: Wings

Did you know that every time a Volkswagen hits 100,000 miles a German engineer gets wings? This is the premise behind the marque’s 2014 Super Bowl ad. Unlike recent years there’s not a whiff of a Star Wars theme so this may limit shares.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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