Target Mums through TV and online partnerships with Turner Media Innovations

Sounds Like Fun on Cartoonito is an exciting opportunity to target a huge audience of mums with pre-school children.

Cartoonito provides fun and entertaining light educational viewing for pre-school children. It includes a highly engaged online community of mums sharing stories and experiences, as well as interactive and educational games for the little ones.

Sounds Like Fun is a channel initiative which runs on-air and online to provide short bursts of content showing real kids learning the phonics way, blended with popular TV characters like Fireman Sam. Sounds Like Fun provides a unique setting for advertisers to frame their brands, and sponsors will also have permanent media placements on the site.

All activity will be complemented by discussion and call-outs on the Cartoonito Parents Facebook group. 18,500 members will be encouraged to discuss their child's learning, which can include a client message within this communication, making it an ideal opportunity to raise brand awareness.

Find out more here.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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