Super Bowl 2014: The best ads and tweets from the night

What the Super Bowl XLVIII lacked in entertainment was made up by blockbuster advertising starring opera-singing Matrix stars, Clydesdale horses and "drunk" tweeters.

Laurence Fishburne: stars in Super Bowl ad for Kia
Laurence Fishburne: stars in Super Bowl ad for Kia

Doritos

Doritos' competition to invite the public to create an ad came up with this gem. This ad allegedly cost just $200 and took eight hours to make. It features a little boy called Jimmy and his Dorito-fuelled "time machine".

 

Kia

Morpheus from the Matrix has apparently hit hard times since he helped Neo save the world and is now an opera-singing valet.

 

Budweiser

Probably the most schmatlzy ad from the night, this "best Buds" ad features a puppy bonding with a Clydesdale horse. Horse lovers can find out more about the equine stars of the ad at the Budweiser blog.

 

Coca-Cola

The soft drinks giant divided opinion of ultra-patriotic Americans with a 60-second spot featuring people from around the world singing 'America The Beautiful'. 

GoldieBlox

Debbie Sterling, a Stanford engineer, has created a toy construction set for girls in this ad that continues to help the brand punch way above it weight. It includes the lyrics from the Slade classic 'Cum on Feel the Noize'. 

JC Penney

America was aghast when it appeared the person in charge of the JC Penney Twitter account was drunk-tweeting, but it all turned out to be a stunt to advertise the retailer's mittens. 

 

 

 

Cadbury

Super Bowl still lacks the global impact of other sporting events, but US-owned Cadbury got in on the action witha tweet about "that US Rugby stuff". 

 

Niall Horan from One Direction

The winner of the Super Bowl ad blitz may well have been Niall from One Direction who used the event to plug the band's upcoming gig at the stadium. 

The tweet received over 80,000 retweets and 125,000 people favorited it. 

Follow Matthew Chapman @mattchapmanUK

Take a look at our Super Bowl Hub page with all the best ads from this year's event.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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