'These guys are as fake as their beards,' quoth the Heineken naysayer

You may watch this Heineken ad and say, "That's not the same man." And you'd be right, but only partly.

Heineken: 'The Odyssey'
Heineken: 'The Odyssey'

From rope climbers to tap dancers, rail sliders to lady-throwers and pool divers, the men in this campaign are all quite unique – apart from their beards. The beards are nearly identical. Nearly. 

Brand: Heineken

Agency: Wieden+Kennedy Amsterdam

...And to the naysayers, such as "Conspiracy_Mike" who said "these guys are as fake as their beards," Heineken has said this:

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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