'These guys are as fake as their beards,' quoth the Heineken naysayer

You may watch this Heineken ad and say, "That's not the same man." And you'd be right, but only partly.

Heineken: 'The Odyssey'
Heineken: 'The Odyssey'

From rope climbers to tap dancers, rail sliders to lady-throwers and pool divers, the men in this campaign are all quite unique – apart from their beards. The beards are nearly identical. Nearly. 

Brand: Heineken

Agency: Wieden+Kennedy Amsterdam

...And to the naysayers, such as "Conspiracy_Mike" who said "these guys are as fake as their beards," Heineken has said this:

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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