Apple captures how Mac has empowered world with iPhone film shot in one day

Footage was captured on an iPhone across 10 countries and 36 hours of the same day to put together this beautiful film celebrating the Macintosh's 30th birthday.

Apple: film shot in 10 countires on iPhone marks the Mackintosh's 30th birthday
Apple: film shot in 10 countires on iPhone marks the Mackintosh's 30th birthday

Filming began in Melbourne, Australia, on 24 January and ended on the West Coast of America on the same day, as part of Apple’s mission to convey how Macintosh has fulfilled its promise to put technology in the hands of the people.

 

Agency: TBWA\Media Arts Lab

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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