McDonald's appoints Nathalie Pomroy to retail marketing director post

McDonald's UK has promoted marketing head Nathalie Pomroy to the new post of retail marketing director, a role that will see her work on improving customer experience across its restaurants.

Nathalie Pomroy has been briefed to improve customer experience
Nathalie Pomroy has been briefed to improve customer experience

Pomroy, who has been at McDonald's since 2001, will continue to oversee the brand’s food, drinks and marketing teams, but will gain the additional responsibilities of field marketing and merchandising. She will report to Alistair Macrow, McDonald’s UK senior vice-president of marketing.

McDonald’s has stated its aim to make continuous strides in its retail offering. Writing for Marketing in 2013, Macrow said: "Consistently meeting the needs of a diverse customer base is also what being ‘McDonald’s for everyone’ is all about.

"We serve more than three million customers each day, but can’t assume one approach is right for everyone. We are committed to understanding our customers better and ensuring that our food and experiences reflect their ever-adapting tastes and needs."

Pomroy has been McDonald’s UK head of marketing since 2010. Before that, she held various marketing and brand manger roles.

Meanwhile, McDonald's has launched a new campaign, its first in six years dedicated to promoting its flagship Big Mac. Created by Leo Burnett, two 40-second TV spots called 'Mansion' and 'Lawyer' see usually slick professionals unknowingly uttering lists of Big Mac ingredients while in business situations, having been distracted by McDonald's ads.

The ads use the strapline: "The Big Mac. See One. Want One." The TV work will be supported by advertising across media including outdoor.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published