Pick of the week: Kellogg's Crunchy Nut, Leo Burnett

Jeremy Lee welcomes the humorous new approach Kellogg is taking: "The surprising product reveal in this ad showing Henry VIII on a hunting trip does not fail to raise a smile." It was written and art directed by Ed Morris and Andy Drugan, and directed by Daniel Kleinman through Rattling Stick.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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