Turkey of the week: Maryland Gooeys, VCCP

The Maryland Gooeys spot leaves Maisie McCabe unsatisfied: "In a week when Grey London and McVitie’s have shown that you can be clever with an old FMCG brand, it’s a shame to see this silly film. The script isn’t well-written, the animation’s tired and the pay-off doesn’t make sense. Give me a Jaffa Cake any day."

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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