Lidl asks couples to kiss in front of their phones for prizes
Lidl, the budget supermarket, is asking couples across Europe to kiss in front of its special Valentine's Day app in order to win prizes.
To enter the competition, couples need to open the Lidl’s Valentine Kiss mobile app, Facebook app or website and then turn on the device’s camera. They should then kiss within the camera’s range.
The application is able to analyse the two people in the frame of the camera and, from their proximity and lip movement, can tell if they are kissing. If they are, the user will be sent a validation message.
The app will enter every user who has a kiss recognised into a prize draw for Lidl vouchers.
The competition is part of a digital campaign by MRM Romania and will run across 25 European countries.
Nir Refuah, the general manager and chief creative officer at MRM Romania, said: "We are connecting romance, technology, and retail. I have to say that this app was the best app ever to test and QA. Actually, we keep testing it even after the launch."
The team behind the campaign included the senior art director Vlad Macarie and the copywriter Sandra Bold.
Other MRM Romania staff involved in the campaign were the client service director, Ionela Buta, Matei Goncea, an account manager, and Dany Manea, the senior action script programmer.
Buta said: "Valentine’s Day is coming and that means romantic dinners, walks hand in hand and many kisses. Many many kisses. Therefore, we thought that if you kiss all the time, why not also win prizes for it.
"This is how Lidl’s Valentine Kiss Campaign was born. Lidl has the Valentine’s Day products, you have the kisses, so let’s unite these two and let everybody win."
This article was first published on campaignlive.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Creative Director Network Career Consultants £80000 - £100000 per annum, City of London
- Senior Digital Campaign Project Manager Creative Recruitment £40000 - £50000 per annum, London
- Junior Comms Planning Manager required for Leading Media Agency Ultimate Asset £32000 per annum + great benefits package, London
- Entertainment brand - Comms Manager at top London media agency Ultimate Asset £35000 per annum, London
- Brawn and bread: Sly Stallone stars in Warburtons campaign
- Age UK launches 'no friends' ads in response to Facebook campaign
- Five traits that define a south of the river agency
- Schwarzenegger vs Stallone: Whose ad is better?
- Lurpak rolls out jazz teaser by Juan Cabral
- Kate Robertson steps down from Havas