Lucozade throws it down with Dominique Young Unique

"Don't make me throw it down," cries Dominique Young Unique, the new artist from Sony, whose upcoming single rides over Lucozade Energy's new TV ad.

Lucozade: latest TV ad features Sony artist Dominique Young Unique
Lucozade: latest TV ad features Sony artist Dominique Young Unique

The singer’s track plays out while a crowd of brightly clad youngsters party in the sunshine, dancing, jumping and smiling. 

Client: David Stratton, brand development director

Brand: Lucozade Energy

Agency: Grey London 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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