Different ages, races and sexualities 'come together' for AIDS awareness

A mix of sexualities, races, genders and ages of lovers with different sexual kinks are shown in the throes of passion in an ad inviting people to "come together" to help fight AIDS.

The film aired on ITV last night and invites everyone to enjoy "great, safe sex" this Valentine’s Day as part of a fundraising drive that will see the first 5,000 people to donate £20 given a box filled with condoms, a feather tickler, a blindfold and lubricant.

Brand: International HIV/AIDS Alliance

Client: Awo Ablo, director of external relations at the International HIV/AIDS Alliance

Agency: Blue Frog
Production: Toast TV

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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