NatWest teaches kids value of saving with Aardman-animated app

Money-saving animated characters Pigby and Friends are the stars of a smartphone and tablet app teaching children the value of money.

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

of

The characters, created by ‘Wallace and Gromit’ studio Aardman Animations, made their ad debut at the end of last year during the launch of NatWest’s First Saver account.

The smartphone and tablet app lets children play as a boy or girl pig running a stall at a fairground, making decisions to spend or save, with the latter choice resulting in saving bonuses. At every five-minute juncture, players are taken to the Pigby Bank to deposit their savings.

Client: David Crawford, head of savings, NatWest

Brand: NatWest First Saver

Agency: M&C Saatchi

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published