The Sunday Times, Grey London

Kate Magee likes the clever choreography behind The Sunday Times’ ad: "In just one take, this spot moves from Rodin to Reservoir Dogs, via a nod to Mad Men. It reminds us of culture’s enduring relevance." The ad was created by Jonathan Rands and Johan Leandersson, and directed by Us through Academy.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published