The Sunday Times, Grey London

Kate Magee likes the clever choreography behind The Sunday Times’ ad: "In just one take, this spot moves from Rodin to Reservoir Dogs, via a nod to Mad Men. It reminds us of culture’s enduring relevance." The ad was created by Jonathan Rands and Johan Leandersson, and directed by Us through Academy.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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