Cushelle, Fallon

Jeremy Lee is baffled by the new Cushelle ad: "So Fallon has gamified the lavatory process. Is that fun? And the late Charmin bear has turned into a digital Cushelle koala – Andrex did that with its puppy, and I didn’t like it then. And why is it running around in a Cadbury-inspired landscape? Too many questions."

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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