Cushelle, Fallon

Jeremy Lee is baffled by the new Cushelle ad: "So Fallon has gamified the lavatory process. Is that fun? And the late Charmin bear has turned into a digital Cushelle koala – Andrex did that with its puppy, and I didn’t like it then. And why is it running around in a Cadbury-inspired landscape? Too many questions."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published