Cushelle, Fallon

Jeremy Lee is baffled by the new Cushelle ad: "So Fallon has gamified the lavatory process. Is that fun? And the late Charmin bear has turned into a digital Cushelle koala – Andrex did that with its puppy, and I didn’t like it then. And why is it running around in a Cadbury-inspired landscape? Too many questions."

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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