Shakespeare's Nunnery scene, as told through the power of dance

As part of Puma's Dance Dictionary, a social application for teenagers to send coded messages to one another in the form of dance moves, Hamlet's most quoted soliloquy has been re-imagined in physical form.

The freestylers Storyboard, King Charles, Pac Man, and Worm worked with LA choreographer Super Dave to take the immortal lines from act III scene i, and transform them into a visual language.

Puma Dance Dictionary presents 'A Classic' from Grey London on Vimeo.

Brand: Puma Fragrances

Agency: Grey London

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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