Fashion emerges as best-performing segment of ecommerce, claims report

The UK online fashion sector has grown 258% in five years, making it the best-performing segment across ecommerce, according to research from IMRG.

London Fashion Week: begins tomorrow
London Fashion Week: begins tomorrow

The fashion category of the IMRG Capgemini e-Retail Sales Index outperformed other categories for four of the five years between January 2009 and December 2013, with sales growing nearly 17% year on year, totalling £91bn in 2013 and accounting for 21% of all online retail.

Andrew McClelland, IMRG’s chief operations and policy officer, said: "We have seen changes in the way consumers buy clothing, such as the rise of mobile devices and click-and-collect, which have contributed to an increase in confidence when shopping online.

"This report will help fashion retailers understand industry-wide trends and how they might affect their sector and own performance."

According to IMRG, fashion retailers were slow off the mark in the early days of online retail "for a variety of reasons but today, eretail represents major opportunities for both multichannel and pureplay fashion retailers".

The news comes a day before London Fashion Week kicks off, with some high street and online retailers revealing their marketing activity earlier this week.

Yesterday, Marketing reported that Topshop is to live-stream a virtual reality experience of its London Fashion Week show taking place at the Tate Modern.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published