Video: Inside Argos' digital-first store and its 60-second pledge

The days of thumbing through the Argos catalogue in-store will soon be over as Argos replaces them with tablets, in an effort to reinvent its high-street presence.

Marketing visited Argos digital director Bertrand Bodson at the new Shoreditch concept store to discuss how the company is bringing down waiting times to 60-seconds, using NFC technology and looking into the potential of iBeacons. 

The Shoreditch Argos store in 1973: 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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