Top 10 ads of the week: M&M's hostage ad misses out on top spot

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

M&M's: missed out on top spot
M&M's: missed out on top spot

The big-budget TV ad starrin M&M's animated duo has jumped in at number two in this week's Adwatch chart, just behind perrenial front-runner Gocompare.com. The ad shows Mr Red and Mr Yellow taken hostage, with the kidnapper threatening to eat one of them. 

Kingsmill completes the top three, with a TV ad for its 50/50 loaf starring comic actor John Thomson, while other new entrants in this week's top 10 include Premier Inn and Cadbury Dairy Milk.

Brand: Gocompare.com

Agency/TV Buyer: Fold7/Carat

Recall: 58%

Brand: M&Ms

Agency/TV Buyer:  Abbott Mead Vickers BBDO/ZenithOptimedia

Recall: 46%

Brand: Kingsmill

Agency/TV Buyer:  Contagious Content/Maxus

Recall: 44%

Brand:Walkers

Agency/TV Buyer: CHI & Abbott Mead Vickers BBDO/OMD UK

Recall: 44%

Brand: Premier Inn

Agency/TV Buyer: RKCR/Y&R/Manning Gottlieb OMD

Recall: 43%

Brand: Wonga

Agency/TV Buyer: Albion/PHD

Recall: 42%

Brand: Aldi

Agency/TV Buyer:  McCann Manchester/UM Manchester

Recall: 41%

Brand: Sky TV

Agency/TV Buyer:  WCRS/MediaCom

Recall: 40%

Brand: Cadbury's Dairy Milk

Agency/TV Buyer:  Fallon/PHD

Recall: 35%

<

Brand:DFS

Agency/TV Buyer:  Krow/MediaCom

Recall: 35%

Adwatch research was conducted from 6 - 10 February 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published