London Fashion Week: Mulberry and Cara Delevingne will #SeeYouSunday

Mulberry has released an intriguing 24-second film ahead of its show at London Fashion Week, showing model Cara Delevingne, a train station, a taxi and not much else.

The black and white film deliberately gives very little away, showing clips of the model interspersed with teasing shots of a busy train station, a clock face and the famous Mulberry-branded tags being sewn on to bags, finishing with Delevingne placing a finger to her lips and saying "See you Sunday".

The film was released on Instagram, Facebook, Twitter and Google+ with the hashtag #SeeYouSunday, with the only information about what the brand is planning being that it will happen at 1.30 on Sunday 16th February.

Mulberry are not staging a catwalk show at Fashion Week as a result of not yet having appointed a new creative director, following Emma Hill’s departure last year, making the release of the film even more interesting.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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