Lottery bidders wait for decision

The National Lottery Commission is due to announce its decision on who will run the National Lottery at 4pm today.

LONDON (Brand Republic) - The National Lottery Commission is due to announce its decision on who will run the National Lottery at 4pm today.

The decision is expected to cause more controversy, as many believe it is poised to choose Camelot over Sir Richard Branson’s The People’s Lottery. If this happens, more legal wrangling could ensue as Sir Richard has promised to contest the decision in court.

The five-strong commission, chaired by Lord Burns, met yesterday to make its decision in private and the meeting went on for longer than expected. According to reports, the commission has already reached a decision, but the final details are being worked out and an announcement will be made later today.



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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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