Priceline revamps travel service

Priceline.com has revamped its online travel service in an effort to improve its offering and has appointed a special advisor for its travel products.

LONDON (Brand Republic) - Priceline.com has revamped its online travel service in an effort to improve its offering and has appointed a special advisor for its travel products.

The company, which runs a “name-your-own price” retail system, has also named Pauline Frommer, editor-in-chief of Frommers.com and contributing editor to Arthur Frommer’s Budget Travel Magazine, as a special adviser.

The enhancements to the service include a faster processing system, so that when customers make a purchase offer, most will receive a response within 15 minutes.

Flight connection times have been shortened so that the maximum connection time for a domestic flight is three hours for each half of a customer’s trip. The company has also redesigned its website to include simpler ordering instructions and a shorter order form.

Last month, the company stopped running ads featuring former Star Trek hero William Shatner, who had revealed that he never used Priceline’s services. The ads were replaced by animated spots with a voice-over by Sex and the City star Sarah Jessica Parker.

www.priceline.com



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