'Dumb Ways to Die' enjoys a bloody Valentine

Those anarchic marketers at Melbourne's Metro Trains are at it again.

Dumb Ways to Valentine: going for another viral hit
Dumb Ways to Valentine: going for another viral hit

Not content with the massive viral hit of last year, Dumb Ways to Die, the train authority has released a Valentine’s Day version. Watch out for a heartbreaking and bloody Valentine.

Client: Metro Trains (Melbourne)

Agency: McCann Melbourne

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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