In-store tech video report: Audi City and Microsoft's Kinect motion-sensor technology

Amit Sood, technology lead at the Audi City concept store, demonstrates how Audi uses Microsoft's Kinect motion-sensing technology to bring its cars to life.

Audi City: uses Microsoft's Kinect motion-sensing technology
Audi City: uses Microsoft's Kinect motion-sensing technology

The Audi City concept store in Piccadilly has boosted sales by 70% since it was introduced and elements of the store are being rolled out to other UK dealerships.

Marketing spoke to Sood as part of its investigation into in-store technology innovations, keep your eye on www.marketingmagazine.co.uk for further videos. 

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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