Domino’s Pizza gets flirty on Tinder for Valentine’s Day

Domino's Pizza has decided to grab a slice of the Valentine's Day action with a campaign on dating app Tinder, which allows singles to "swipe right" for hot and tasty deals.

Domino’s Pizza : uses dating app Tinder to offer tasty deals on Valentine's Day
Domino’s Pizza : uses dating app Tinder to offer tasty deals on Valentine's Day

The Domino’s brand profile page appears as a potential match for both men and women, with three profile images telling a comic-book-style-story that users can swipe through.

Matches who "swipe right" will be matched with the pizza brand, inviting them to start a conversation and potentially win a hot date – in the form of Domino’s freebies and deals.

The activity will be promoted via the pizza brand’s social media channels, with some of the best "cheesy" one-liners and "saucy" chats shared via Twitter and Facebook and the Domino’s blog.

Brand: Domino’s Pizza

Client: Nick Dutch, head of digital, Domino’s Pizza Group

Agency: Iris Worldwide

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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