Domino’s Pizza gets flirty on Tinder for Valentine’s Day

Domino's Pizza has decided to grab a slice of the Valentine's Day action with a campaign on dating app Tinder, which allows singles to "swipe right" for hot and tasty deals.

Domino’s Pizza : uses dating app Tinder to offer tasty deals on Valentine's Day
Domino’s Pizza : uses dating app Tinder to offer tasty deals on Valentine's Day

The Domino’s brand profile page appears as a potential match for both men and women, with three profile images telling a comic-book-style-story that users can swipe through.

Matches who "swipe right" will be matched with the pizza brand, inviting them to start a conversation and potentially win a hot date – in the form of Domino’s freebies and deals.

The activity will be promoted via the pizza brand’s social media channels, with some of the best "cheesy" one-liners and "saucy" chats shared via Twitter and Facebook and the Domino’s blog.

Brand: Domino’s Pizza

Client: Nick Dutch, head of digital, Domino’s Pizza Group

Agency: Iris Worldwide

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sky and BT up the ante as TV football costs soar
Share

1 Sky and BT up the ante as TV football costs soar

The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published