M&S makes London Fashion Week debut with 'Best of British' collection

Marks & Spencer made its debut at London Fashion Week this weekend with an event that showcased its "Best of British" collection for autumn 2014.

of

The appearance of M&S at London Fashion Week comes as the brand attempts to turn around the image of its clothing and emulate the success other retailers such as Topshop and Burberry have had at London Fashion Week.

In January, it emerged M&S had suffered its third Christmas of declining clothing sales, as it reported like-for-like general merchandise sales dropped by 2.1% in the 13 weeks to 28 December.

The 'Best of British' range on display at London Fashion Week was designed in-house by the M&S design team based at the newly opened M&S Studio in Shoreditch.

M&S says the range is a "true celebration of British craftsmanship and creativity" and a "modern exploration of heritage sensibility".

The full collection is manufactured in Britain with selected fabrics sourced from British suppliers, including knitwear from Scotland, outerwear from Manchester and footwear from Northamptonshire. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published