Leonardo DiCaprio wins the brand battle for social buzz during the Baftas

Who were the winners off the red carpet and on our small screens in the social buzz battle? Way To Blue has crunched the numbers to measure share of voice among nominees and award winners. And the Bafta goes to... Leonardo DiCaprio [cue: applause, air kiss, mwah].

Battle of the movie star brands
Battle of the movie star brands

'12 Years a Slave', 'American Hustle' and 'Gravity' all increased their "intent to see" social scores. However, not all the big names scored well on buzz. Despite Cate Blanchett winning best actress for Blue Jasmine, her pre-ceremony buzz accounted for just 8% share of voice among the nominees.

By comparison, Leonardo DiCaprio maintained 51%-52% - winning the battle of the movie star brands.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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