Betfair to send Snapchat users boastful pictures showing size of its...odds

Snapchat is well-known for people using it to send each other pictures of their genitals and now Betfair is getting in on the action by sending customers self-destructing pictures of its massive, erm, odds.

Betfair to use Snapchat for live odds
Betfair to use Snapchat for live odds

Users will be sent a unique URL and information about a double odds offering for this Saturday’s Chelsea vs Everton and Crystal Palace vs Manchester United games, with the first to place a bet via the URL benefiting from the enhanced odds.

Brand: Betfair

Client: Mark Ody, brand director at Betfair

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published