Betfair to send Snapchat users boastful pictures showing size of its...odds

Snapchat is well-known for people using it to send each other pictures of their genitals and now Betfair is getting in on the action by sending customers self-destructing pictures of its massive, erm, odds.

Betfair to use Snapchat for live odds
Betfair to use Snapchat for live odds

Users will be sent a unique URL and information about a double odds offering for this Saturday’s Chelsea vs Everton and Crystal Palace vs Manchester United games, with the first to place a bet via the URL benefiting from the enhanced odds.

Brand: Betfair

Client: Mark Ody, brand director at Betfair

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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