Video: The Internet of Things and its 'big data problem'

The Internet of Things is 2014's 'next big thing' with brands including British Gas already getting on board, and at the heart of it lies a "big data problem".

Evrythng demonstrates how the Internet of Things can be applied in-store
Evrythng demonstrates how the Internet of Things can be applied in-store

Marketing spoke to Andy Hobsbawm, founder and chief marketing officer of Internet of Things specialists Evrythng, about the problems and opportunities the sector provides.

Hobsbawm argues the Internet of Things is now a "mainstream possibility" and runs through some of the potential applications the technology provides.

Check out a few specific product demonstations below.

 

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More