Top 10 ads of the week: Amazon's Kindle TV ad fires it to the top spot

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Amazon: this week's most-recalled ad
Amazon: this week's most-recalled ad

Amazon has stormed its way to the top of the chart with its latest ad for its Kindle Fire, featuring its Amazon Assist online helper. 

It kept DFS at bay in second place, while the Bill Bailey-fronted TV ad for Prostate Cancer UK has reached an admirable fourth spot. Other notable entrants to the list include tea brand Tetley's alien invasion, and Cadbury's "Egg n Spoon" clip.

Brand: Amazon

Agency/TV Buyer: in-house/Initiative

Recall: 51%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 43%

Brand: Funkypigeon.com

Agency/TV Buyer: DLKW Lowe/Carat

Recall: 42%

Brand: Prostate Cancer UK

Agency/TV Buyer: Holmes Hobbs Marcantonio/
Manning Gottlieb OMD

Recall: 38%

Brand: Tetley Tea

Agency/TV Buyer: Creature London/Starcom MediaVest

Recall: 35%

Brand: Harveys

Agency/TV Buyer: Enter/Walker Media

Recall: 35%

Brand: Foxy Bingo

Agency/TV Buyer: Biscuit Agency/Concord

Recall: 35%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 35%

Brand: Sainsbury's

Agency/TV Buyer: Abbott Mead Vickers BBDO/
MediaCom UK

Recall: 32%

Brand: Cadbury

Agency/TV Buyer: Fallon/PHD

Recall: 30%

Adwatch research was conducted from 13 - 17 February 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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