Target 1.45m 16-24 year olds during the 2014 World Cup

An opportunity has arisen to advertise on SubTV's network for 18 days around the key 2014 World Cup matches, providing your brand with a cost-effective, subtle way to reach an 18+ audience in a vibrant and relaxed environment.

The SubTV group is a multi-platform marketing agency for direct targeting to 1.45 million 18-24 year olds.

The national screen network of 88 sites and 680 screens broadcasts music videos, content and live sport between 11am and 11pm in social environments like bars, cafes and restaurants. The audience selects all the content via a panel at the bar or via SubTV’s downloadable smart phone app.

SubTV also offers you the chance to engage, inform and entertain this key audience with sampling and branded merchandise over the campaign period, building incremental cover, initiating brand loyalty and enhancing awareness.

Find out more here.

 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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