'It's an extremely simple tool, and also extremely pointy'

"It's... wait a second, what's hiding behind this pencil? Oh an iPad air! I almost didn't see you there. And what's this, hiding behind the iPad? Ah, the even thinner Galaxy Tab Pro 10.1!"

Samsung: introduces the Galaxy Tab Pro 10.1
Samsung: introduces the Galaxy Tab Pro 10.1

So continues the battle between Apple and Samsung, with the latter claiming its new tablet is better than an iPad in numerous ways – "And would you look at that, the Galaxy Tab even does multitasking. Two things on screen at once, versus up to one thing on screen."

Brand: Samsung

Agency: 72andSunny

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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