Video: British Gas' new Hive brand explained

British Gas has promised to revolutionise energy with its Internet of Things-inspired sub-brand Hive, allowing consumers to manage their energy usage via a sophisticated mobile app.

British Gas' new Hive brand explained
British Gas' new Hive brand explained

Marketing visited the firm's offices to speak to Hive Active Heating head of product Andreu Tobella to find out how the product works and why it promises to change consumer behaviour for ever.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published