Top 10 ads of the week: Aldi takes the crown as Snoop Dogg crashes the top five

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Aldi: this week's most-recalled ad
Aldi: this week's most-recalled ad

Aldi's "Like brands. Only cheaper" campaign was this week's most recalled ad, with its humorous spot showing a couple of young girls talking about washing up liquid.. 

Aviva has reached second spot with its latest ad featuring comedian Paul Whitehouse, while the rapper sometimes known as Snoop Dogg has helped propel into the top five.

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 60%

Brand: Aviva

Agency/TV Buyer: AMV BBDO/ZenithOptimedia

Recall: 46%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 45%


Agency/TV Buyer: Mother London/MediaCom

Recall: 42%

Brand: Thomson

Agency/TV Buyer: Beattie McGuinness Bungay/MediaCom

Recall: 39%

Brand: Churchill

Agency/TV Buyer: WCRS/MediaCom

Recall: 37%

Brand: Oak Furniture Land

Agency/TV Buyer: Wordley Productions Partners/MNC

Recall: 36%

Brand: Moonpig

Agency/TV Buyer: Wordley Productions Partners/MNC

Recall: 35%

Brand: Harveys

Agency/TV Buyer: Enter/Walker Media

Recall: 31%

Brand: Sheba

Agency/TV Buyer: AMV BBDO/ZenithOptimedia

Recall: 28%

Adwatch research was conducted from 20 - 24 February 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published