Hottest virals: Coke pokes fun at social media addiction, plus Lipton and Red Stripe

The latest viral ads from Coca-Cola, Lipton and Red Stripe.

Coke: poking fun at social media addiction
Coke: poking fun at social media addiction

Coca-Cola Social Media Guard

Coca-Cola pokes fun at the public’s obsession with their mobiles with this humorous viral. However, the fizzy drink giant was forced to clarify that it did not mean to ‘downplay the value that technology brings to our lives’.  

How To #BeMoreTea with Lipton & The Muppets!

Lipton, the Unilever tea brand that is big everywhere in the world except the UK, has brought out a sweet new ad featuring The Muppets. The ad, created by Adam&Eve DDB, unveils a new global brand positioning themed around "encouraging people to snap out of their routines and to embrace each day with a more present, playful and thoughtful mindset".

 

Red Stripe Rock the Casbah at Brixton Market

Red Stripe "captures the sounds" of Brixton market in a new film to celebrate the launch of the Jamaican lager brand’s stubby bottle. Created by Taylor Herring, Caribbean-born street drummer, Jo Bucket, gathers bass notes, melodies and riffs from the market to recreate The Clash’s classic ‘Rock The Casbah’. The ad also features a cameo from The Clash’s Mick Jones.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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