Pepsi mini cans go on a filmic adventure for The Oscars

"I'm the king of the world!" shouts a man swathed in regal furs and wearing a crown, while a vendor hands a pie to someone saying "How do you like them apples?" as two suited men looking like government agents drive past in a golf buggy.

Pepsi mini cans Oscars campaign
Pepsi mini cans Oscars campaign

"Surely you can’t be serious?" says one suited man to another on a golf buggy, who replies "I am serious, and don’t call me... Shirley?" touching a hand to his ear as someone starts to talk to him.

It’s a mini-run down of epic films using one-liners from Gone with the Wind to Dirty Dancing, as Pepsi launches its campaign for its mini-cans to screen during The Oscars broadcast.

Client: Seth Kaufman, vice president of marketing, colas, PepsiCo

Brand: Pepsi

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published