Video: The Internet of Things and the lag in regulation

The Internet of Things created the greatest buzz at this week's Mobile World Congress and, with brands getting involved in the concept, we took a look into how the data is being handled.

Andrew Brem, managing director of commercial product and development at British Gas, said the data the Hive brand handles is "incredibly secure and anonymised", while Evrythng founder and CMO Andy Hobsbawm admits "regulation is almost certainly behind the Internet of Things".

Issues were also raised this week about who controls the data as Liat Ben-Zur, the chair of Internet of Things consortium AllSeen Alliance, warning of the threat of one company owning the back end of the system in a way Google has done with its Android operating system within the mobile space. 

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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