Digital transformations: Moving beyond customer centric - watch the full debate

Top marketers from Lego, IBM, Lebara and E.ON gathered last week (27 February) to discuss the need for brands to better engage with their customers.

The Big Questions Live: Digital Transformation event, streamed live online, feature debated topics such as:

  • Why having customers does not necessarily mean brands have an engaged audience
  • The need to get CEO's looking at their company’s social media pages so they understand the customers
  • How a brand crisis should lead to an increased focus on consumer experience
  • The need for a social and customer experience strategy to be an integrated part of an overall business strategy

Watch the debate in its entirety below

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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