The appointment means that JWT now handles the entire Nestlé’s digital account and follows it winning KitKat, Aero and Quality Street. The Rowntree business moves from Momentum.
James Whitehead, an executive partner, JWT London, said: "This latest win consolidates Nestlé’s business into JWT and is a further demonstration of the excellent relationship JWT has with Nestlé, a partnership we are very proud of."
Rowntree’s brands include Fruit Pastilles, Fruit Gums and Tootie Frooties.
This article was first published on campaignlive.co.uk