BBH captures Vespa global creative brief

Vespa, the Italian scooter brand, has handed its global advertising account to Bartle Bogle Hegarty without a pitch.

Vespa: appointed BBH
Vespa: appointed BBH

The business will be hand­led by BBH’s London office. The agency will be responsible for developing a new brand positioning that draws on Vespa’s heritage but appeals to a new audience.

The campaign, which is due to break later this year to coincide with the launch of the new Vespa Primavera, will run across the brand’s key markets in Europe, the US and Asia.

Davide Zanolini, the group marketing and communication director at Piaggio, the maker of Vespa, said: "BBH is the perfect partner to support the global growth of the Vespa brand as a modern icon of the best Italian style and technology."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More